H-E-B hosts grand opening ceremony in Prosper

Community members, students come together to celebrate

Victoria Byers, Social Media Director • August 15, 2025 • 172 Views

Illuminated from the distance, a H-E-B hot air balloon can be seen. Prosper’s H-E-B officially opened at 6 a.m. This location is the 11th store in the DFW area.

Victoria Byers

H-E-B, a grocery store chain that says it values community, employees and quality, opened its doors two days ago, Aug. 13, 2025, after originally breaking ground on April 2, 2024. The grand opening ceremony took place at the Prosper H-E-B located on Frontier Parkway with people lined up as early as 5 a.m.

As the drumline stands around the Tenor drums, Frisco RoughRiders Mascot Deuce tests the drums. Multiple mascots made an appearance at the H-E-B such as H-E-Buddy and Bella the Orange. “We had to get there at 5 a.m. which was super weird, because the drumline never had to go perform that early,” snare drummer Noah Scarbrough said. “It was actually really fun, I wasn’t expecting that many people there, but there were people waiting outside in the line.” (Victoria Byers)

Several PHS groups, including the Talonettes, the drumline, the band and the Student Leadership Team, joined the H-E-B staff in celebrating the Prosper location’s official opening at 6 a.m.

“We had to get there at 5 a.m. which was super weird, because the drumline never had to go perform that early,” snare drummer Noah Scarbrough said. “It was actually really fun, I wasn’t expecting that many people there, but there were people waiting outside in the line.”

The store employs 570 workers and offers regular grocery products, a pharmacy drive through, curbside and home delivery, a BBQ restaurant and a garden. Surrounding the H-E-B is a car wash and a gas station.

As the 11th location in the Dallas-Fort Worth area, this particular H-E-B store is 132,000 square feet compared to the Plano and Frisco locations which are 117,000 and 118,000 square feet, respectively. This increase in size make it easier for the Prosper community to come, as the placement is near Frontier Parkway and the Dallas North tollway, a fairly busy road.

On the morning of the ceremomy, small gifts and coupons were given for the line outside, including a free cinnamon roll, $20 coupons, tickets to Rough Riders games and H-E-B merchandise.

Additional Information

Surrounding a $100,000 check, the Prosper ISD School Board and H-E-B sponsors pose for a picture. H-E-B’s Excellence In Education Awards took place May 4, 2025. This award was only given to four other large Texas school districts. (Courtesy of H-E-B)

Prosper ISD earned the 2025 H-E-B Excellence in Education Award for Large School district, celebrating the district for academic excellence and its commitment to staff, students and the community. With this award, the district received $100,000 to go towards funding different projects. Only five Texas school districts were picked with Prosper ISD being one of them.

Giving a speech before the official opening, H-E-B staff member Marilyn McNabb hypes the crowd outside. H-E-B opened Aug. 13 at 6 a.m. “Be kind and patient,” said Marilyn McNabb. “You never know what people are going through. They might just need to know that they matter.” (Victoria Byers)

Looking Ahead

H-E-B operates from 6 a.m. to 11 p.m. Prosper’s growing population has prompted more stores to open such as Costco, Sprouts Farmers Market and Desi District.

“Be kind and patient,” Marilyn McNabb, H-E-B staff member said. “You never know what people are going through. They might just need to know that they matter.”

For more information on the new store, go to the H-E-B website, or visit them in person at 2145 W Frontier Parkway, Prosper.

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About the Contributor

Victoria Byers, Social Media Director

Senior Victoria Byers leads social media posts for Instagram, X (formally known as ‘Twitter’) and Facebook. This is her second year as a staff member, and she normally reports football games as a Mighty Eagle Band member. As she continues to find more and more creative tasks, clubs and electives, she gets to finalize and lead in band, two clubs, along with joining three new organizations.